Ep. 37: Engaging And Informing Current Students Via Email

Imagine a college where 80-90% of the current student body opens your weekly email every single week. And not only that, but they attend the events you send them and take the actions you ask them to take. Well, this is not a dream for Alixandra Nozzolillo and her team at Harvard College. Alix transformed the college’s communication from way too many emails to one weekly email with all the important news. This effort has garnered them open rates between 80% and 90% consistently for over four years, incredible trust from the students, and a great culture of collaboration on campus.