523: Why healthy ageing never tasted so good

Healthy ageing, and in particular heart health, are big concerns for consumers. So how is the food industry responding? In this episode of the Food Matters Live podcast, made in partnership with BENEO, we dive into a critical topic that resonates with many of us.  As we know, ageing populations are on the rise globally. In the UK alone, the number of people aged 65 and over has surged from 9 million to 11 million in the last decade.  This demographic shift brings the importance of healthy ageing and heart health into sharp focus. We have previously discussed on the podcast the difference between an increased lifespan and an increased health span, spending our later years in good health.  In this episode, we explore the market for products that promote healthy ageing, the trends we are seeing among consumers, and look at how how the food and drink industry is stepping up to meet consumer demand. Is functional nutrition the answer to increasing our intake of key nutrients? And how do we make products that are as good for our tastebuds as they are for our hearts? Guests: Adriana Arias, Country Manager UK, BENEO Mike Hughes, Head of Research and Insight, FMCG Gurus