Howard Moskowitz

Howard is the inventor of the pioneering market research technology that is employed to create new product segments, product categories, and brands. He has worked with thousands of companies. In 2006 Malcolm Gladwell celebrated Howard's achievements in a massively viral TED talk called: Choice, Happiness, and Spaghetti Sauce. Enjoy!To live my best version, I have tapped into blinkist.com. I'm getting a burst of micro learning from over 3000 books in their non fiction library. My favorites have been Super Thinking by Gabe Weinber and Amusing Ourselves to Death by Neal Postman. Take advantage of blinkist.com/success and save 25% on the subscription.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.