Building an Organic Content & Thought Leadership Strategy | B2B Round Table
Stacking Growth | The B2B Go-to-Market Podcast - Un pódcast de Refine Labs - Martes
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Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy.
They cover:
Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention.
Consistency in content distribution helps build trust and establishes the brand as a credible source of information.
Integrating different content formats (video, text, visuals) can effectively engage diverse audiences.
Authenticity and humanized content resonate more with audiences than overly polished or curated posts.
A well-developed strategic narrative, based on understanding big changes in the market, can align messaging across all company communications.
In addition to valuable insights and questions from the live audience, Megan, Evan, Ashley and Steph share their personal strategies for keeping up with content production as well as the Refine Labs strategy.
Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #content #roundtable #marketingexpert
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