How to Use Hashtags to Attract an Authentic Audience

Hashtags (#) are a powerful tool to use on social media. They allow users and brands to put their content in front of a lot of people searching for a certain topic. When using a hashtag in your post, that post is digitally grouped with other posts that use the same hashtag. For instance, someone can search “#coffee” and find posts by Starbucks, Dunkin Donuts, the local coffee shop down the street, and anyone else who used “#coffee” in their post. Listen to hear how the best strategies to...