Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1)
Selling the Cloud - Un pódcast de Mark Petruzzi, KK Anderson, Paul Melchiorre - Miercoles

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In Part 1 of our conversation with Paul Melchiorre, we explore how AI, shifting buyer behaviors, and the push for efficiency are reshaping B2B sales, along with key strategies for adapting to today’s challenging market.