Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.
Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.
From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.
Links to follow Darren
Darren on LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/
Whitespark on LinkedIn: https://www.linkedin.com/company/whitespark/
Threads: https://www.threads.net/@darrenshawseo
Website: https://whitespark.ca/
YouTube: https://www.youtube.com/@WhitesparkCa
Tiktok: https://www.tiktok.com/@darrenshawseo
Resources
Local SEO ranking factors 2023 edition - https://whitespark.ca/local-search-ranking-factors
Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc
Are Opening Hours a Local Ranking Factor? - BrightLocal
Report: Menu items, busier businesses may be Google local ranking signals
Google Vision AI: https://cloud.google.com/vision
Website Title Tags and GMB Snippets
Enter…the stuff zone: https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/
Chapters
00:00 Introduction
02:20 Sponsorship Shoutout: SE Ranking
03:54 Sponsorship Shoutout: Also Asked
05:19 Darren Shaw's Journey in SEO
06:31 Local Search Ranking Factors Update
09:43 Optimising Google Business Profile Services
18:23 Impact of Business Hours on Rankings
23:47 Menu Items and Local SEO
29:03 Multilingual Business Names for Local SEO
31:34 Mastering Google Posts: Common Mistakes and Best Practices
37:19 The Power of Videos and Photos in Google Business Profiles
44:53 Optimising Your Google Business Profile Q&A
50:18 The Controversy of Keyword Stuffing in Title Tags
57:07 Outro
