Media as Table Stakes with Peter Cooper

Peter Cooper has more than two decades of experience at the intersection of technology and media. He’s the founder of Cooper Press, a tech publishing outfit for software development professionals that’s the driving force behind JavaScript Weekly, Ruby Inside, Ruby Weekly, DB Weekly, and more. In a previous life, he was a conference chair for O’Reilly Media, a consultant for a web hosting startup and a web engineer and systems administrator. Join Corey and Peter as they talk about what it’s like to grow a newsletter from scratch into something that has tens of thousands of subscribers, how it’s only a matter of time before newsletter subscribership starts to plateau, how Peter balances sponsorship opportunities on his newsletter by giving both the big guys and the small guys a shot, how publishing has always been in Peter’s blood, how The Duckbill Group uses media to essentially make their customer acquisition costs a negative number, Peter’s tips on launching a newsletter, and more.