#5 Escaping the Project Trap and Agile Theatre | Marty Cagan (Silicon Valley Product Group)

My guest today is Marty Cagan.Marty has probably observed and advised more product teams and leaders than anyone in the world.For many, he's the Godfather of Product Management. Bestselling author of some of the most iconic books in our industry (Inspired, Empowered, and recently launched Transformed). Probably the world's most requested speaker in Product development conferences. And founder and partner at Silicon Valley Product Group - for many, the most credible and highest-quality product advisory group out there.If you work in Product in Europe, lead product organizations as a product leader, or are a founder / CxO that wants to create a truly innovative company, don't miss this spicy episode. Marty and I discussed:* Moving from Projects to Products* Why Agile can only help with 1/3 of transformations (and why it's also the easiest part)* Why Product Leadership is the key to enable transformation * Examples of successful transformation cases in Europe* The importance of product coaches in driving transformation * How Europe took Agile in a different direction: process and governance* Product Ops: good or bad?* "Product Owners", as we sadly often see in many Scandinavian/European companies, and the risk of obsoletion or replacement* How AI will impact how we build * And more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com