#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)

Today’s episode is particularly special.A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hearWith bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.My god, this was fun...!Is it the first long-format episode on discovery with 2 industry legends? Possibly...Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?Oh yes...The only thing I can say is: you're in for a treat :)Petra, Teresa, and I covered:* How to get support from your leadership to do great discovery* Main mistakes to avoid when doing discovery and what to do instead* How to frame business and product outcomes* How to set great strategic context and close the loop between discovery and strategy* Why user research is not the same as product discovery* The danger with the double diamond* How to translate discovery into a story CEOs want to hear* Beyond discovering products: business modeling* How to use KPI trees* Deep dive into Opportunity Solution Trees and main pitfalls* And so so much more_Show notes* Teresa's book: Continuous Discovery Habits* Teresa's blog and website* Teresa’s LinkedIn profile* Petra’s LinkedIn profile* Petra’s website* Petra's books* Strong Product People* Strong Product Communities* Richard Rumelt’s Good Strategy, Bad Strategy – mentioned by Teresa in the context of defining strategy and diagnosing market conditions.* Seven Powers, the foundation of Business strategy* Petra's article on KPI trees* Clayton Christensen’s Deliberate vs. Emergent Strategy* Bob Moesta’s Jobs to Be Done and interview methods* Gino Wickman’s book Traction* Rich Mironov's blog Product Bytes* Carlo Mahfouz episode and website* Moment Prisons article, recommended to me by John Cutler a while back_💪 Companies I think you should know about:UX Signals - Don’t let your busy schedule stop you from talking to users.Automatically recruit interviews and user tests with people who are using your product. Talk to them while their user experience is still fresh in their mind.Used by big companies like DNB Bank, Vipps MobilePay, NAV, and many more.Tell them Afonso sent you, and get 50% off your trial.Know more here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com