Episode 106: Art of Storytelling & Value Selling – Eric Carino

From our very first memories, stories surround us, inspire us and enthrall us. The stories that we hear and the stories that we tell, define us. But can storytelling be a tool in Value Selling, packaging the customer’s desired goals, the art of the possible, and the value of digital transformation – all with a neat little bow? To answer this, I am joined by Eric Carino, the Chief Storyteller at SAP Executive Advisory & Architecture. In his 18 years at SAP, Eric has been a strategic leader supporting sales pursuits across every Industry. During this time, he has seen the evolution of business and the demands for reinvention that companies are facing today. As Chief Storyteller, Film Producer, and Director – Eric's focus is helping others create the most compelling story possible while showing you how to deliver stories that make a difference. Some of his most recent projects include Levi Strauss, Disney, Amgen, Warner Media, T-Mobile, Zoom, Starbucks and U.S. Department of Defense to name a few. This past month Eric was a featured speaker at 2022 NA Customer Success Summit and has also shared his methods with Global teams, including HXM and Concur Sales, Presales and Solution Architects. Outside of SAP, Eric was recently an invited guest speaker at BYU University Law School and just concluded an interview for a national podcast: “Storytelling for Executives”. As always, my name Akshi Mohla, and you’re listening to SAP Experts Podcast.