265: How to Win Deals with a Webinar - with Melissa Kwan

EPISODE SUMMARYWebinars play a pivotal role in modern software sales funnels, offering entrepreneurs and SaaS sales professionals a powerful tool for connecting with potential customers. Whether through live or pre-recorded webinars, the key is to provide valuable and engaging content that educates, inspires, and persuades viewers. That’s why in this week’s episode of Scale Your SaaS, eWebinar co-founder and CEO Melissa Kwan graced the show to share why embracing webinars as an integral ...