The Product Strategy Cycle

Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this article, I explain how you can use the cycle to join up product strategy, product roadmap, KPIs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.