41: Gaya Roshan, CEO of Dashboard Earth
Reversing Climate Change - Un pódcast de Nori - Jueves
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To date, the environmental movement has relied on fear and shame to persuade people to change their behavior. The problem is, guilt is not a lasting motivator. What if we used a different approach and incentivized positive action instead? What if people were rewarded for pursuits that benefit the climate AND humanity?
