How to measure the effectiveness of your sales enablement

If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode. Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed hereConnect with Sheena Badani here