79: Erin Papworth - Transitioning a product upmarket from B2C to B2B

Learnings from the transition from B2C to B2B in the fintech space focus on what can be carried over and what not. Forming behavioral habits and the challenges of building a sustainable business model while addressing the social determinants of financial health were just a few topics in this fascinating episode I recorded with Erin Papworth. The complexities of navigating the B2B sales landscape suddenly after selling to individuals. takeaways “The core concept was how can we get people...