63: Kyle Pursell - Paths into Growth with the Head of Growth Optimization at Shopify

Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about the different paths to getting into growth roles and share their favorite podcasts and books. Takeaways Building alignment and getting feedback before important meetings is ...