25: Sam Crowell, Head of Growth ngrok, Self-serve and PLG Leader

Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention. Timestamps: 01:00 Sam’s Introduction 06:50 Sam’s best growth experiences to move her forward 12:00 Differentiate between...