17: April Dunford, Positioning in growing tech companies

Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times. “Creating a safety net for me messing up unlocked me” What an incredible time and learnings she shared in her typical direct way. Timestamps: 0:00 April’s Introduction 02:30 What do people get wrong about you April? 04:15 April’s pa...