Ep45: Dev Tools, Magic, and Founder Burnout; w/ Gregory Koberger, Founder & CEO, Readme.io — Product Market Fit podcast (startups | tech | AI | growth)

This interview covers a wide-ranging set of topics including: marketing dev tools to engineers, building delight & whimsy into your product, how to develop the right company culture, the extremely important but often overlooked topic of founder burnout and mental health, and even escape rooms and sitcoms. Chapters: (01:59) What is ReadmMe? (05:17) Finding inspiration to start ReadMe (07:35) Key takeaways from selling developer tools (19:09) Navigating priorities: balancing indirect benefits (22:28) Fundraising from a new perspective (27:39) Building the right culture: choosing the right people (29:13) Pitfalls in cultivating company culture (31:54) Hiring lessons learned from Mozilla (34:57) A thoughtful approach to founder burnout (46:18) Lightning Round Guest Contact Info: www.readme.io⁠⁠ [email protected] ⁠⁠twitter.com/gkoberger Additional Resources: Mental health is a topic that is very personal to me and something that we need to put a little more emphasis on in the hard-driving world of startups. Coincidentally, Andy Johns was on Lenny's Podcast earlier this week talking about this very topic. I found it to be super meaningful and I highly recommend it. Here's a link to that episode: ⁠https://www.lennyspodcast.com/when-enough-is-enough-andy-johns-ex-fb-twitter-quora/⁠ API Mixtape: https://youtu.be/uArKt9DPSgY? Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected] ⁠⁠⁠⁠⁠⁠www.pmfpod.com