#27: Insider’s Guide to Raising Capital and Getting Funded with CNBC’s Alicia Syrett

Alicia Syrett is the founder and CEO of Pantegrion Capital, a seed and early-stage angel investment firm based in New York. You might know her better as a recurring panelist on CNBC’s Power Pitch or MSNBC’s Your Business, where you’ll see her fielding high-stakes pitches and coaching small business owners. Syrett began her career in private equity and has years of experience in financial analysis, recruiting, and early-stage startup investing. She brings her wealth of knowledge to our interview, giving me expert insights into all things fundraising. Syrett explains how to research investors for good fit with your business, what strategies you should use to approach them, and when you should start thinking about raising capital. You’ll also learn a few of her secrets for assessing a person’s character as well as netting high-visibility media exposure. Syrett is very active on Twitter, so follow her @AliciaSyrett and thank her for coming on the show. I also encourage you to read her book, MentHER, a practical business guide written especially for women entrepreneurs. Finally, if you’re a female startup founder and are looking for amazing advisors to serve on your board, you should consider applying to Synett’s Point 25 Initiative in New York City. The application deadline is May 15, so don’t delay! In this episode with Alicia Syrett, you’ll learn: -- An experienced recruiter’s tips for reading people (16:05) -- Her advice for anyone who wants to get into angel investing (29:23) -- The right way to research and approach investors (35:00) -- When to raise money and what kind of financing you should seek (42:28) -- Secrets for getting high-profile media exposure (52:58) -- How to use inexperience as an asset rather than a liability (59:25) ---- Download show notes and transcripts at www.powderkeg.com This episode of Powder Keg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. Thanks again to everyone who has shared an episode of Powderkeg, subscribed to us on iTunes, or left us a review. It’s the only way we’re going to spread this message and reach new people and we could do it without you. We’re coming out with new episodes every Tuesday, so make sure you subscribe on iTunes or at powderkeg.co/itunes