#171: Sançar Sahin(Oliva): proper mental health, brand building and content at early stage startups

In today's episode we interview Sançar Sahin, co-founder of Oliva, a startup that provides "proper mental health support for employees". Prior to building Oliva, Sançar held several senior marketing roles at startups such as Typeform, Hotjar and Getapp. He also was the first marketing hire at Typeform, at a time when the company had only 30 employees and $500K in ARR, helping it build all the way to $30M in ARR by the time that he left. In this episode we chat with Sançar about: - His marketing experience as an operator - The relevance and importance of brand building and content at an early stage startup - How to combine content marketing with performance marketing - His struggles as an operator and how that had an impact in his mental health - The journey to founding Oliva - What they mean when they say that they provide "proper" mental health - And many other topics Sançar's book recommendation is "The Subtle Art Of Not Giving A Fxck: A Counterintuitive Approach to Living a Good Life" https://www.linkedin.com/in/sancarsahin/ https://www.oliva.health/