#145 - NIR EYAL
POD OF JAKE - Un pódcast de JAKE
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Nir is a behavioral product designer and the author of two bestselling books, Indistractable: How to Control Your Attention and Choose Your Life and Hooked: How to Build Habit-Forming Products. He previously co-founded and sold two tech companies and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Follow Nir on X @nireyal. [0:16] - How Nir’s interest in habit formation led him to work in behavioral design [5:15] - Behavioral factors at the route of America's obesity epidemic [12:56] - Distractions, the negative externalities of abundance [18:09] - Combining scientific research with practical advice in writing [22:03] - Writing as a means for thinking and a tool for iteration [26:15] - The psychology of human motivation and distraction [33:31] - Nir’s fundamental principles for preventing distraction [38:16] - Why identifying and controlling internal triggers is more important than limiting external triggers in conquering distraction [42:38] - Using timeboxing to turn distractions into periods of productivity [52:10] - Balancing inspiration and spontaneity with timeboxing For more episodes, go to podofjake.com. Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy. Thanks to Chase Devens for the show notes and Yiction for the music. Lastly, I love hearing from fans of the pod. Feel free to email me any time at [email protected]. Thank you!
