Section 14 - You can’t out-recruit the competition: Invest in your internal game changers

By Amy Larson, Chief Technology Officer, 1-800 Contacts The great brands—those that thrive and maintain relevance long after their competitors lose steam—are born from this idea. They start with the customer and think, “What could be better about their buying journey? What product could fulfill their needs better than what’s currently available? There has to be a better way.”