Episode 98: Should MSPs buy cold data?

In this week’s episode Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you could buy and how best to use that data for prospecting Also on the show this week: When you achieve your business goals, will that give you the lifestyle you most want? Put another way, are your business goals aligned with the vision for your life? Paul explains why they need to be linked And there are TWO recommendations for the same inspirational leadership author this week, both from Paul’s featured guest Jonno White and fellow MSP John Clark Featured guest Thank you to Jonno White from Clarity for joining Paul to talk about how to deal with conflict and difficult people within your MSP. Jonno is the Founder and Principal Consultant at Clarity, a consultancy based in Brisbane, Australia. Jonno is also the author of a new book – ‘Step Up or Step Out: How to deal with difficult people even if you hate conflict’ and he is passionate about investing in people to become everything they’re meant to be. The book is also available at a special price on the Clarity website. Connect with Jonno on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing his experience with buying cold data, Paul mentioned Selectabase who are a reseller of Experian data Paul mentioned The Checker as one tool for scrubbing cold data Check out Paul’s in-depth guide on using cold data Find out more about Paul Green’s MSP Marketing Edge Register for a free copy of Paul’s book Paul’s featured guest Jonno White mentioned one of his favourite leadership authors, Patrick Lencioni Thank you to John Clark from Solutions Shared for recommending the book Getting Naked, A Business Fable by Patrick Lencioni On October 5th Paul will be joined by Adrian Savage from Deliverability Dashboard to talk about how to increase the chances of your emails being delivered Got a question from the show? Email P