Episode 8: You need to write a book (authors sell more)

In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next twelve months for your MSP even more successful Spoiler alert – there may just be a lightbulb moment waiting for you in this week’s episode. Paul introduces you to the work of expert marketer Jay Abraham and his three simple steps to grow a business Nigel Moore is today’s guest. The successful ex-MSP owner, and founder of The Tech Tribe, discusses how he’d run an MSP differently with the benefit of hindsight There’s a brilliant question from podcast subscriber Krunal about how and when to do the marketing for your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here The likes of fivver.com and peopleperhour.com are great places to look for writers to help with your book An alternative to creating your own book is to be given one with your name already on it via the MSP Marketing Edge package This week’s guest is MSP expert Nigel Moore from The Tech Tribe The question about the Profit Matrix came from Krunal Patel from Onega Our guest on the next show on 14th January to talk about ‘dark web monitoring’ is Matt Solomon from ID Agent Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Here’s a link to Paul’s Facebook group for MSP Marketing Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Hello and welcome back to the show. Here’s what’s coming up today. Nigel Moore: Owned an MSP. I sold an MSP and now I teach and coach MSPs how to avoid the bajillion mistakes that I made when I had my MSP. Paul Green: We are also going to be talking about how this year you’re going to need your own bo