Episode 74: A roadmap for your MSP’s development

In this week's episode Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. This week Paul details how you can create a clear plan for the next couple of years, to help you focus on the right things Also on this week's show, did you know bees and your prospects have something in common? In the same way flowers use something called "signals" to attract bees, Paul talks about which signals need to be in your marketing to attract prospects Plus listen out for a brilliant motivational interview with Paul's special guest. And there's a great book recommendation for controlling your finances Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the books Traction by Gino Wickman Paul mentioned the ticketing portal used by one of his clients CloudRadial Paul discussed the work from Rory Sutherland on 'marketing signals' (as heard in his audiobook Alchemy) Find out more about Paul Green's MSP Marketing Edge Paul's special guest was John Davis, the 'Corporate Action Hero' talking about how to become a better version of yourself in business John mentioned Bruce Lee's book Tao of Jeet Kune Do Many thanks to former MSP owner Pete Matheson for recommending the book Profit First by Mike Michalowicz Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 20th Paul will be joined by Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello. How are you doing today? Here's what we got coming up in this week's episode. John Davis: Hey, this is John Davis, a corporate action hero. I'm a comedy sword-fighting stuntman who takes people to the next level of themselves. Paul Green: We're going to be talking about something called market