Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021

In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual year, Paul presents the 5 most important things you need to focus on Join Paul for this special episode in which he discusses how to conquer 2021 with the best mindset, daily actions, website, social media, digital footprint – and more Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special podcast Paul mentioned the following books… The E-Myth Revisited by Michael Gerber Built To Sell by John Warrillow Atomic Habits by James Clear The Checklist Manifesto by Atul Gawande They Ask You Answer by Marcus Sheridan Find out more about Paul Green’s MSP Marketing Edge Looking ahead to February’s podcasts, Paul mentioned he’ll have special guests from productivity tools Timeular and Todoist Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul: Hello and welcome to the first of three MSP Marketing specials designed to help your business and really get the most out of 2021. I’ve pulled together three subjects that I think are critical for any MSP to master, and I want to focus on those throughout January’s podcasts. Paul: Now in two weeks time we’re going to be talking about LinkedIn, why it’s the world’s best prospecting database and why you should be spending more time on it every day. Next week we’ll be talking about your website, because it is the most important marketing basic to get right. But this week we’re going to start by looking at what your five marketing priorities should be for 2021. Voiceover: This is an MSP Marketing Podcast special. Paul: Before we start talking about your five marketing priorities this year, let’s just take just a few minutes just to look back at last year, the crazy year, what actually happened. I believe we saw five to ten years of change