Episode 56: How MSPs can use QBRs to generate content

In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’re also a valuable source of content ideas to fuel your long-term marketing strategy Plus on this week’s show, you may have heard that the internet giants use A/B split testing to make their websites better at converting traffic into sales. Paul reveals how you too could do this to help get new clients And there’s a fascinating conversation with a technology leadership expert – as you plan to grow and scale your MSP, find out how to improve your leadership skills to get the best out of a growing team Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan – listen back to Episode 35 to find out even more Find out more about Google Optimize for A/B split testing Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was technology leadership expert R Michael Anderson talking about how to truly be a better leader Many thanks to growth expert Mostyn Thomas from Astrix Cybersecurity for recommending the book Rebel Ideas: The Power of Diverse Thinking by Matthew Syed Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 15th will be MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Thank you for joining me for today’s episode. I really appreciate your time and I’ve got loads of stuff to talk to you about today. Here’s what’s coming up on the show. R. Michael Anderson: They have to stop being the Superman or Superwoman and getting in and fixing all the problems themselves. Let go of that control and really become the director. Paul Green: We’re also going to be talking abo