Episode 48: Why MSPs shouldn’t listen to critics

In this week’s episode Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore Speaking of criticism, this week Paul’s joined by Lindsay Willott, the founder of Customer Thermometer, the brilliant one click satisfaction app. They discuss how you can improve your retention rate by embracing the small things that often go wrong within your MSP Plus on the show this week, 3 recommended marketing blogs to inspire some fresh ideas. And 2 recommended books from the Nigel Moore, the leader of the Tech Tribe Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about some great marketing blogs to check out, Paul mentioned the HubSpot blog, Neil Patel’s blog and marketingexamples.com For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul’s special guest was Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction Many thanks to Nigel Moore from The Tech Tribe for recommending the books Get A Grip and Traction by Gino Wickman Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on October 20th will be the legendary author and managed services expert Karl Palachuk, talking about his unbreakable rules for growing and running an MSP Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday, for MSPs, around the world. This is Paul Green’s, MSP Marketing Podcast. Paul Green: I’m delighted to have you back for another podcast. Here’s what coming up in today’s show. Lindsay Willott: Actually, I don’t want to start recommending you to people, or are you going to call me and ask me for a bunch of my contacts? Paul Green: We’ve also got a great book suggestion from the legend, that is Nigel Moore, of the Tech Tri