Episode 44: 3 tier selling helps MSPs sell more

 In this week's episode Of course you'll agree, the best kind of selling... is when you don't have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await Also listen this week to find out why you should change your MSP to thrive whether you're actually there or not. And there's a brilliant book recommendation that could help you see business in a completely new way Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul's special guest was Heather Harlos from Bitdefender talking about the increased importance of 'branding' Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul's special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 44. Here's what we've got coming up in today's show. Heather Harlos: If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it. Paul Green: We're also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we've got another book suggestion this week. It's a classic book, and it's the one which explains wh