Episode 37: Why MSPs should use printed newsletters

In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week’s show Paul offers some great practical advice on how to easily make this happen Plus, as most MSPs are run by people with a passion for technology and NOT for sales, Paul chats to a special guest who’s got a fantastic tool to create presentations and make selling easier Also in the show this week, not only the answer to a question on company logo creation, but the huge difference that another £1 or $1 of Monthly Recurring Revenue can make to your MSP Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 8 where Paul discussed the only 3 ways to grow your business from Jay Abraham Listen back to Episode 21 where Paul chatted about valuing your MSP with The IT Business Growth Expert Richard Tubb In discussing creating and sending a physical printed newsletter, Paul mentioned fiverr.com to find someone to help write or re-write the content, stannp.com for printing and sending the direct mail and mspmarketingedge.com as a possible source for the actual newsletter Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business Paul’s special guest was Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations Many thanks to Alex Harvey from Snap for the question on the cost of logos (in which Paul mentioned fiverr.com, 99designs.co.uk, designcrowd.com, hatchwise.com, domoredesign.com and logocontest.com) Paul’s guest on August 4th will be Peter Melby from Boss Or Babysitter and