Episode 34: How to market cyber security

In this week's episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week's show Paul addresses what would be the main implications for your marketing Also on this week's show - have you heard about the new book containing 84 nuggets of critical advice for MSPs, actually produced by MSPs? Author Mark Copeman joins Paul to talk about how he pulled this amazing piece of work together Paul's also going to be talking about website rules. And the things you really should be doing to make your website better Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned some great services for finding people to create content for your website; fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Check out the free online training courses and resources available on the site paulgreensmspmarketing.com/resources Paul's special guest was MSP author, producer and entrepreneur Mark Copeman talking about the 101 nuggets of advice every MSP should use Many thanks to Adam Robinson from J2 Technology for the question about how to appear higher up search results In talking about other sites for content best practice and SEO, Paul mentioned hubspot.com, neilpatel.com, moz.com and semrush.com Thank you to Brian Mangum from Bright Flow Technologies for the lovely feedback! Paul's guest on July 14th will be Linda Rose, MSP expert and author of 'Get Acquired For Millions', talking about how best to sell your MSP (or at least improve it's value) Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: