Episode 30: What your MSP can learn from Iron Man

In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has combined with the global pandemic to create new opportunities for MSPs Also this week, a listener to the show may not have a problem with recruiting 1st line technicians, but asks Paul for some advice on attracting those with greater experience Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Listen back to Episode 5 in which Paul discussed the legendary book Influence by Dr Robert Cialdini Register for a free copy of Paul’s book Paul’s special guests was Heather Harlos from Bitdefender talking about how marketing has changed in the digital age, in which the customer relationship tool HubSpot was mentioned Many thanks to Justin Chapman from Press Start Ltd for the question about recruiting 2nd and 3rd line techs (listen back to some great ideas for recruitment adverts in Episode 23 You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, here’s what’s coming up in this week’s show. Heather Harlos: It’s not always the right time to ask somebody to buy something, I think that’s something that salespeople miss. You probably shouldn’t ask them to buy something yet. Paul Green: We’re also going to be talking about email subject lines that get opens, because email marketing is still a powerful thing to do. And, how to recruit second and third line techs. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: So our family, along with around about 50 million other families around the world, have now got Disney Plus. I have to say, it’s a pretty good package, isn’t it? You’ve got your Star Wars in there, you’ve got all your classic Disney stuff, you’