Episode 29: Should your MSP have its own podcast?

In this week's episode Google are not really in the search business, they're in the experience business. Paul's joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches Did you know there's a way to grow your business by 33% this year WITHOUT having to increase your activities by 33%? Paul explains the 3 simple steps that can help you achieve this Also this week, having your own podcast can seem appealing, but a question from a listener prompts Paul to go behind the scenes of his own show and explain the good, bad and ugly side of creating a weekly podcast Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketing legend Jay Abraham and his books Paul's special guests was Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation (his email is [email protected]) Kyle mentioned the fooling tools, Google Search Console, SEMrush and Google Business Many thanks to Wayne Stanley from Iron Dome for the question about starting your own podcast Paul currently uses a Samson Studio USB microphone and his producer James Lett uses a combination of Audacity, Adobe Audition and hosts the podcast on the Castos platform The guest on June 9th will be Heather Harlos from Bitdefender talking about how marketing has changed in the digital age You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription