Episode 23: Do you expect A Team performance from B Team players?

In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge and can offer a solution This week, there’s a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team If you ARE looking for new staff, particularly if it’s second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the book How to Hire A-Players by Eric Herrenkohl You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here Paul’s guest was Kevin Clune from MSP Growth Hacks and author of  The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP Thank you to James Wakefield from Contedia for the question about email subject lines The guest on April 28th will be Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Welcome back to another dive into marketing, growing and making the most of your MSP even in these difficult times. Here’s what’s coming up in this week’s show. Kevin Clune: It’s really difficult to focus on growth, when you have all these technical issues and the day to day heading over your head. Paul Green: Plus if you are looking for new staff, particularly if it’s second line or third line staff, I’ve got a great recruitment advert concept for you to try. And I’m going to be answering your question from an MSP about the best subject lines for emails. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: I’ve got a friend I WhatsApp with quite a lot and he’s a very succes