Episode 21: MSP KPIs to track

In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to use Google adverts Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the best KPIs, Paul mentioned his MSP Mastermind groups and a previous podcast episode featuring Joe Pannone from CW Dash Credit to MSP Anthony Thackray from AGT Computer Services for the great question to close a sales meeting Find out more the marketing content available from the MSP Marketing Edge Paul’s guest was The IT Business Growth Expert Richard Tubb (click here for his newsletter) talking about how to value your MSP During the conversation, Paul mentioned a previous podcast guest Jonathan Jay, who explained how to grow via acquisition Thank you to Steven Pretlove from CCS IT Solutions for the question about the best use of Google Ads Here’s the link to find the Google Ads course on udemy.com The guest on April 14th will be BBC radio producer Tara Dolby talking about how to gain media exposure You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK, the MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Do you know this podcast has gone so quickly? We’ve made it through to episode 21 and this is what’s coming up in today’s show. Richard Tubb: How can they look at extracting themselves from the business so that business is actually worth more withou