Episode 17: How to sell more cybersecurity

In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how you can provide your clients with a better solution Everyone has lost out to a competitor at some point. And Paul explains a few simple techniques that can help stop this happening and make your MSP stand out from the crowd Also in this week’s show Paul tells you about a website where your clients can find out for themselves just how rubbish their passwords actually are. And answers a question for an MSP on how to track his competitors Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert While discussing better ways to stand out from competitors, Paul mentioned cakesnextday.com and betterproposals.io The tools to indirectly help sell password managers are howsecureismypassword.net and passwordsgenerator.net To sign up for a free place on Paul’s new UK tour, check out paulgreensMSPmarketing.com/lunch Paul’s guest was JP Kehoe from Skout Cybersecurity talking about how to drive MRR with cybersecurity Thank you to Jack Peploe from Evaporate for the question about tracking competitors The tracking tools mentioned were watchthatpage.com, followthatpage.com, fluxguard.com, agenty.com and visualping.io The guest on March 17th will be James Lyon from mspwhitelabelwebsites.com talking about selling website creation Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Here we go for another week then. This is what’s coming up in today’s show. JP Kehoe: There is a tremendous shortage of cybersecurity talent and skills. That’s one of the key challenges MSPs have today in providing cybersecurity services to their customers. Paul Green: I’m also going to tell you about a website where your clients can find out for themselves just how rubbish their passwords actually are, and we’re answering a question for an MSP on how he can track