Episode 147: MSPs - be an adult when a client fires you

Episode 147 includes: 00:00 The benefit to your MSP of identifying a 'loss leader' within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true leader Featured guests:   As part of this month's Ultimate MSP podcast crossover event, thank you to Todd Kane, the host of the Evolved Radio Podcast, for joining Paul to share the best piece of business advice he's ever been given. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com/in/toddakane Thank you to Owen McGab Enaohwo from SweetProcess for joining Paul to discuss how sales can be turned into a series of small simple steps. Owen's easy-to-use software enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. Owen was previously the CEO of Hire Your Virtual Assistant (H.Y.V.A.), a virtual assistant service for small business owners. His specialties include business development, negotiation, operations management, and more. Connect with Owen on LinkedIn: https://www.linkedin.com/in/owenmcgabenaohwo Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of how to handle a client leaving you, Paul recommended reading the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Shoaib Laher from As.a.Service for recommending the book Leading by Sir Alex Ferguson: https://www.amazon.co.uk/Leading-Sir-Alex-Ferguson/dp/1473621178 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing