Episode 133: MSPs: Overcome common sales objections

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect's emotional motivation Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling Featured guest Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling. "I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more. I live in Pasadena, CA with my wife Sam. When I’m not working as a consultant, I am a freelance voice actor for audiobooks, corporate training, and commercials." Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-gillette-27884b128 Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business https://www.paulgreensmspmarketing.com/podcastbook/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Jennifer Bleam from MSP Sales Revolution for recommending the book Tiny Habits by BJ Fogg: https://www.amazon.co.uk/Tiny-Habits-Changes-Change-Everything/dp/0358003326 https://www.linkedin.com/in/bleamjennifer In next week's episode, Paul will be joined by Len Herstein, author of Be Vigilant!, to talk about what complacency is, why it's so dangerous  and what MSPs can do to identify and fight it: https://www.linkedin.com/in/lenherstein Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: