Episode 13: Don't kill your technician... give them a checklist instead

In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business Check out the first of a two-part interview with an ex-Microsoft employee who can help you sell Azure with fantastic margins Also in this week’s episode; how to spend more time out of the business with the Three Plus One plan. And the best way to run an email marketing campaign Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find copies of the book The Checklist Manifesto by Atul Gawande on Amazon Paul mentioned services and tools including IT Glue, ConnectWise & AutoTask Find out more about the video production services for MSPs websites at mspvideos.co.uk Paul’s guest talking about the best way to re-sell Microsoft Azure was Joseph Landes from Nerdio (who will also be back next week talking about Windows Virtual Desktop) You can order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business right here The concept of the ‘Learning Zone’ was in reference to previous guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy The question about the best type of email campaign to run came from Andrew Eardley from Prompt PC Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello. Here’s what’s coming up on today’s show. Joseph Landes: Taking advantage of these five suggestions that we’ve made. You can easily make up to 80% margins on Azure. You can save up to 80% off the list price of Azure. Paul Green: That’s Joseph Landes from from Nerdio. He’s going to be telling you later on how you can sell more Azure and make a lot more profit on it. We’re also going to be talking about checklisting everything in the business using