The Rituals of Home and Body Cosmetics with Richard Lems - Director Format and Design, Rituals Cosmetics

Rituals is retail brand whose stores are built on ancient narratives and traditions and made contemporary with modern technology. Their stores are a sensory experience that starts with a cup of tea, a hand washing ritual and then an exploration of the product assortment. Richard Lems is Director Format and Design and has lead the evolution of the store concept to a fleet of over 800 location in 33 countries. Host David Kepron and Lems talk about Rituals, store design and creating fans.