Ep. 46 Immersion And The Science of The Extraordinary with Dr. Paul Zak, Professor and Chief Immersion Officer - Immersion Neuroscience
NXTLVL Experience Design - Un pódcast de David Kepron
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When we talk about 'immersive' experiences, it is much more than a place that envelopes you in digital content. It goes deeper than simply a feast for the eyes. Immersion is a deep connection to the neurobiochemistry in our brain and the release of dopamine and oxytocin. Paul Zak is in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. As a professor Claremont Graduate University, frequent TED speaker, and founder of Immersion Neuroscience, he has an angle on immersion, what makes great customer experiences and how to foster brand loyalty. In this episode, host David Kepron and Dr. Paul Zak talk about what, on a neurobiochemical level, makes great brand experiences and deepens loyalty.
