Ep. 38 Projects Beyond Blair Witch with Michael Monello -Founder, Campfire
NXTLVL Experience Design - Un pódcast de David Kepron
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What do the words 'Blair Witch' do to you? Induce fear, stress, excitement? For Michael Monello, one of the creators of The Blair Witch Project, they energized a career of creating remarkable experiences that break through the boundaries between the big screen and the internet. The Blair Witch Project was a huge paradigm shift in fan engagement and his company Campfire now leverages this insight with Game Of Thrones, WestWorld, Ted Lasso, Lego, The Handmaid's Tale and more in bringing fans and film experiences together. Monello believes that even if you are not making an interactive movie, you still have to think that way. "Its not a thing until someone experiences it. It's like architecture, you can build a really beautiful building, but is it really finished if it sits unoccupied and unused?
