Angelina Eng - Advertisers, Take Note: You’re Not Adequately Prepared for Imminent Marketing Disruptions

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations. Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022.