Breakfast Special: Will colour-coded price labels at economy rice stalls improve price transparency?
Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek - Un pódcast de MONEY FM 89.3
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In a move to make prices more transparent for consumers, food chain operator Koufu will be rolling out colour-coded price labels at all its economy rice stalls by the end of 2025. This comes on the back of disputes over how much each dish is priced at and aims to give consumers more certainty about the cost of their plate of food. With this, CASE hopes the initiative will "lay the groundwork" for all economy rice stalls in Singapore to display their prices for individual dishes. On this episode of Breakfast Special, Associate Professor Lau Kong Cheen, Head of Marketing Programme at the School of Business at Singapore University of Social Sciences shares his insights. Presented by: Audrey SiekProduced by: Yeo Kai Ting ([email protected]) Photo credits: Lianhe ZaobaoSee omnystudio.com/listener for privacy information.
