58 // Product decisions with Paulo Pereira

If you’re on a team responsible for a mature and beloved product, how do you decide what to build next? Paulo is a product manager at Sketch, and he joins Mark and Adam to talk about managing the ever-growing backlog of feature requests and how to balance that against long-term product vision. They also explore the evolution in the design tools market over the last ten years; Sketch’s company culture which values sustainable growth over KPIs and dark patterns; and the privilege and responsibility of working on a beloved tool. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Paulo Pereira @paulozoom Sketch meditative YouTube: Primitive Technology, Ishitani Furniture XOXO, Build Sketch’s editor on Mac and viewer on web corner radius controls Foresight Artboard Templates Sketch pricing page KPIs dark patterns Sketch series A fundraise Sketch 3 (2014) Metamuse on calm companies ramen profitability GitHub’s pivot to venture funding (2012)