11 // Authentic marketing with Lisa Enckell

Lisa Enckell joins Mark and Adam to talk about picking a category, aspirational creativity, and the purpose of product launches. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Lisa Enckell Antler episode with Max Schoening Patrick McKenzie on North Star podcast Platform-as-a-Service containerization dynos serverless Positioning: The Battle for Your Mind Points of Parity, Points of Difference purple cow N26 Circles.Life silhouette iPod ads Signaling as a Service hey.com library of Trinity College Dublin The Substance of Style Marie Kondo Marc Benioff “It’s not when people notice you’re there that they pay attention; it’s when they notice you’re still there." DreamForce, Google I/O Ubuntu release cycle Wrapp 23andMe DNA Day