Hooters Founder Reclaims Brand, Returns to Beachy Roots

Neil Kiefer, co-founder of Hooters, reacquires Hooters of America to restore the brands original vision. He aims to shift the focus back to a family-friendly, beach-themed restaurant, updating the menu and uniforms. Kiefer believes private equity ownership led to a little boys club atmosphere, alienating women and families. He plans to support franchise locations and ensure the brands long-term survival.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.