Fanatics Lands World Cup Retail Gig

Fanatics secures a monumental deal to handle retail and merchandising for the 2026 FIFA World Cup, a global event featuring 104 matches across 16 stadiums in the US, Canada, and Mexico. With over 2,000 point-of-sale locations, Fanatics aims to capitalize on soccer fans demand for fashion-forward products and scarves, creating quick-strike merchandise based on key matchups and moments. This massive undertaking serves as a crucial stepping stone for Fanatics, as they are also set to manage retail operations for the 2028 Summer Olympics in Los Angeles.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.